Step 3: Build Your Brand

You are more than just an applicant with strong credentials, great work experience and high GMAT scores. These criteria are really just a 'ticket to entry' to be considered for admittance to an excellent MBA program - most applicants will have these requisite boxes checked off by the time they apply. What will truly differentiate your candidacy from the many other highly qualified and motivated applicants will be your personal brand.

When it comes to your application to business school, a personal brand is simply the 3-5 core traits that define you as an applicant. Building Your Brand requires an understanding of your unique selling points (USPs) and how others perceive you both in a professional setting and through your social relationships.